A new site is a long-term commitment. Before choosing a location, teams need to understand the surrounding network, the gap they want to address and the alternatives available.
A measured baseline exposes existing coverage, overlap and serving footprints. Scenario planning then helps teams compare candidate sites and changes to parameters such as azimuth, band or power.
For a tower company, the same evidence can clarify which operators would benefit from a location. For a regulator, it can support a conversation about underserved areas or infrastructure sharing.
Predictions inform the decision; engineering validation completes it. The goal is a clearer shortlist, a stronger business case and a shared understanding of why a particular investment matters.